Casino Affiliate Programs: How People Make Money Promoting Casinos

With thousands of betting sites competing for attention, customer acquisition costs in the casino industry are astronomically high.

These marketers, known as affiliates, act as the primary bridge between the casino and the general public.

The Mechanics of Getting Paid

When an affiliate signs up for a program, they are given unique tracking links to place on their website or social media.

Under a RevShare deal, the marketer becomes a partner with the casino, taking a cut (usually 25% to 45%) of the referred player’s net losses for life.

• The most successful affiliates build massive review sites detailing the pros and cons of hundreds of different casinos
• Trust is crucial; if an affiliate promotes scam sites, they quickly lose their audience and their income stream
• SEO (Search Engine Optimization) is the primary skill required to rank these review sites on Google

Navigating the Morals of Casino Marketing

Because RevShare ties the affiliate’s income directly to the financial ruin of the player, it is a highly controversial business model.

However, shady affiliates often use aggressive, misleading tactics to trick vulnerable people into depositing money.

While the industry is incredibly lucrative, it is highly competitive and closely scrutinized by government regulators.